Delivering the power to tell stories and build brands

At Sony Professional Solutions, the goal is to help individuals and organisations tell stories, build their brands, forge deeper emotional connections, stimulate learning and activate everyone’s potential.

And that is achieved through a winning combination of technology and creativity that helps customers unleash the incredible power of images.

Known as a world-leading provider of products, services and total solutions for professional content creators, there’s a lot more to Sony than cameras, switchers and monitors.

Sony partners successfully with businesses across a wide range of sectors including media and broadcast, cinematography, corporate, education, healthcare, sport, live entertainment, digital cinema, retail, transportation, video security, manufacturing and government – delivering solutions that inform, educate, entertain and inspire the customers’ own audiences.

Decades of Sony imaging know-how is expressed in its ground-breaking innovations that connect viewers with exciting visual experiences while driving down real-world operational costs.

Best known as a world leader in live television production, Sony empowers broadcasters to benefit directly from broader creative possibilities, more agile operations and compelling new business models.

Sony is changing the face of programme production with an exciting range of cutting-edge workflow solutions for today’s multi-platform world spanning 4K ultra HD, HDR, IP and now virtual production.

From large-scale sports, concerts and public events to studio-based entertainment, news, corporate videos and reality TV, Sony helps programme makers create, manage and share premium pictures in 4K and HD that stand out from the crowd faster, with greater creative flexibility and at lower cost.

It helps organisations unlock fresh value from their content assets with a new generation of intelligent media services.

Sony solutions for digital cinematography including the acclaimed VENICE full-frame camera help movie-makers and directors of photography explore new creative frontiers allowing them to engage cinema audiences with more emotion and realism in every frame.

The Sony compact, easy-to-use camcorders and low-cost production solutions put professional quality images and sound within reach of corporate videographers, colleges and freelance content creators.

Delivering a new generation of large-scale visual experiences with crystal LED, Sony modular direct display system delivers visuals on an awesome scale with breathtaking brightness, clarity, contrast and colour.

Sony is helping organisations connect customers, staff and partners with a full range of reliable, easy-to-manage networked AV presentation solutions including bright, high-contrast laser projectors, feature-packed 4K professional displays and remotely controlled PTZ cameras.

Its making companies smarter with a complete suite of workplace management solutions. The same innovation is also found in Sony’s AV solutions for galleries, museums and visitor attractions that couple brilliant images with flexible installation options and rock-solid reliability when the quality of the image matters.

Sony products give clinical teams a more detailed, immersive view of complex surgical procedures, captured and displayed in 4K and 3D with its cutting-edge medical cameras, recorders and displays.

The company is supporting teaching hospitals with streamlined content management solutions.

Proven medical printing solutions assist clinicians with high-quality, lasting record of images captured in the operating room or consulting suite.

Reliable, easy-to-manage HDR-ready 4K laser projectors give cinema audiences thrilling entertainment experiences in 2D and 3D while reducing movie exhibitors’ operational costs.

The same SXRD technology from Sony’s pro-cinema range is also found inside the stylish true 4K home cinema projectors.

Sony’s solutions for education inspire every learner, sparking closer collaboration between teachers and students in school classrooms, seminar rooms and lecture theatres.

Solutions for lecture capture, interactive teaching and distance learning help colleges deliver richer educational experiences.

And reliable, energy-efficient laser projectors and 4K professional displays bring presentations to life with impressive clarity.

About Sony Professional Solutions MEA

Established in 1983, Sony Professional Solutions Middle East & Africa (PSMEA) is a leading supplier of professional media and AV solutions to customers in the Middle East, Africa and CIS countries.

From its headquarters in Dubai, the company manages sales, marketing and after-sales support functions across the region.

Sony engages with a wide range of professional clients including broadcasters, news organisations, production facilities, OB specialists, rental houses, cinematographers, journalists and freelance content creators.

The company also works closely with corporate customers, academic and medical institutions in the region.

Contact info

Dubai Production City - Dubai - United Arab Emirates

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