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Creating compelling real-time visual experiences

Brainstorm provides real-time 3D graphics, augmented reality and virtual set solutions for broadcast, feature film production and corporate presentations workflows. With more than 25 years in the industry and over 2,500 installations worldwide, Brainstorm’s customer list includes many of the world’s leading broadcasters plus numerous smaller and regional stations.
Brainstorm is a specialist company focused on assisting its clients to create highly engaging visual experiences for their viewers. The trajectory of the company and its products has granted significant recognitions, including the European Seal of e-Excellence, the IBC Innovation Award, the Innovation Award of the Spanish Computer Society, the IABM Game Changer Award and many more.

eStudio

The company’s flagship product, eStudio, is the industry’s most versatile real-time 3D render engine and the base on which all other products run. It enables both design and real-time playout of virtual studios and 3D graphics, as well as the easy creation of customised products and applications.

Key Products
  • InfinitySet: This all-in-one virtual set and real-time 3D graphics solution is not just for showcasing a number of extremely advanced technologies, but also for the flexibility it gives to operators and producers alike.
  • Aston: The designers’ choice for 2D/3D motion graphics creation, CG and playout system developed with graphic artists in mind, it is built from the ground up to be extremely user-friendly so that operators can concentrate on creation rather than pure operation.
  • Neuron: A flexible and modular MOS-compatible system, this integrates graphics creation and management into the most common newsroom, and continuity and broadcast traffic operation environments.
Virtual Sets and Augmented Reality

With the creation of eStudio, Brainstorm has been at the edge of innovation and pioneered the application of camera tracking to 3D real-time virtual sets. Today eStudio interfaces with practically every tracking system available in the market.
The flagship virtual set and AR product is InfinitySet, that takes advantage of the TrackFree technology: a totally new, patented and revolutionary approach to Virtual Set production. TrackFree provides total freedom to use any tracking system, trackless or fixed cameras, or a combination of these at a time, while seamlessly integrating them if required to create a highly appealing, eye-catching viewing experience. It can be used in combination with the integrated internal chroma key software or external chroma key hardware, even within the same production.
Augmented Reality also requires interaction between sets, talents and virtual objects, many of them created out of external data sources such as statistics, charts, bars, and many others. These data-driven objects allow for visually engaging representations of the data that can be better explained by the presenters when placed in the set. During election nights, news, sport or entertainment programmes, data bars and other statistics can interact with the talents creating an attractive augmented reality environment for the audience.
Along with those, the brand-new version 4 of InfinitySet includes unique features designed to enhance content creation and output, boosting its Combined Render Engine with Unreal Engine, which now enables InfinitySet to function as ‘Unreal native’. And since Unreal engine can be combined with the Brainstorm engine, it provides the best of both worlds: photorealistic backgrounds and broadcast graphics together. By using the Combined Render Engine, InfinitySet can include real-time graphic elements such as 3D motion graphics, lower-thirds, tickers, CG and many others, within the excellently rendered and realistic background scene. Other unique features of InfinitySet are TeleTransporter, 3D Presenter, Virtual Shadows, Dynamic Virtual Focus or the control of external lights and chroma key hardware.

Real-Time Motion Graphics

With the creation of eStudio, Brainstorm has been at the edge of innovation and pioneered the application of camera tracking to 3D real-time virtual sets. Today eStudio interfaces with practically every tracking system available in the market.
The flagship virtual set and AR product is InfinitySet, that takes advantage of the TrackFree technology: a totally new, patented and revolutionary approach to Virtual Set production. TrackFree provides total freedom to use any tracking system, trackless or fixed cameras, or a combination of these at a time, while seamlessly integrating them if required to create a highly appealing, eye-catching viewing experience. It can be used in combination with the integrated internal chroma key software or external chroma key hardware, even within the same production.
Augmented Reality also requires interaction between sets, talents and virtual objects, many of them created out of external data sources such as statistics, charts, bars, and many others. These data-driven objects allow for visually engaging representations of the data that can be better explained by the presenters when placed in the set. During election nights, news, sport or entertainment programmes, data bars and other statistics can interact with the talents creating an attractive augmented reality environment for the audience.
Along with those, the brand-new version 4 of InfinitySet includes unique features designed to enhance content creation and output, boosting its Combined Render Engine with Unreal Engine, which now enables InfinitySet to function as ‘Unreal native’. And since Unreal engine can be combined with the Brainstorm engine, it provides the best of both worlds: photorealistic backgrounds and broadcast graphics together. By using the Combined Render Engine, InfinitySet can include real-time graphic elements such as 3D motion graphics, lower-thirds, tickers, CG and many others, within the excellently rendered and realistic background scene. Other unique features of InfinitySet are TeleTransporter, 3D Presenter, Virtual Shadows, Dynamic Virtual Focus or the control of external lights and chroma key hardware.

Contact info

Avenida de la Albufera 321, Planta 3, Of. 12 28031 Madrid, Spain

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