For over 30 years Avid has been at the forefront of innovation and technology creating industry-leading tools that drive creativity. Today, Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution and consumption. Avid’s preeminent client and customer community use Avid’s comprehensive tools and workflow solutions to create, distribute and monetise the most watched, loved and listened to media in the world – from prestigious and award-winning feature films to popular television shows, news programmes and televised sporting events and celebrated music recordings and live concerts.
Avid’s industry-leading media production and management platform, MediaCentral, streamlines the entire workflow, enabling customers to create content fast, distribute to multiple outlets and devices and monetise media. MediaCentral’s groundbreaking modular design delivers a full suite of apps, services and connectors, providing unprecedented scalability, extensibility and speed for media production, including television programmes, news and sports broadcasts, films, or live TV and events. Every production team member is connected in a completely integrated workflow that offers a unified view into all media assets – whether on premises, or in a private data centre, the public cloud, or a hybrid environment.
The next-generation MediaCentral platform engine delivers powerful yet simple capabilities including automated content indexing, workflow orchestration, centralised administration and streamlined software deployment, enabling customers to find and access media assets from anywhere, turn content around faster and deliver to diverse channels and devices while automating their workflows.
MediaCentral workflow modules include:
Offers a wide range of role-based apps that extend the capabilities of MediaCentral. Each app is optimised for a specific task in the media workflow, including searching and browsing media, researching the web and social media feeds, logging, editing, review and approval, publishing and more, all accessed from MediaCentral | Cloud UX for a consistent and unified user experience.
Enables a broad range of media workflows including content transformation, distribution and social media publishing as well as content indexing and search capabilities that leverage the latest advances in machine learning to provide deep insights into media libraries.
Allows customers to easily extend their media MediaCentral workflows to many third-party applications, systems and services from Avid Alliance partners, the industry’s largest certified partner ecosystem. Connectors are now available for a broad array of third-party solutions for archive, quality control, transcoding, WAN acceleration, CMS integration and publishing to Facebook, Twitter and YouTube.
This is a responsive and intuitive user interface that makes it easy to search, access, edit, collaborate and publish content from any workstation, laptop, or mobile device.
On April 6-7, the Avid Customer Association (ACA) will host Connect 2019, the annual gathering that sets the course for the media and technology industry in the year ahead. Connect 2019 will create a roadmap to success amid shifts in viewer behaviour, the onset of digital-native companies and the rising competition in content creation, curation and distribution.