Efficient media platforms that simplify workflows

For over 30 years Avid has been at the forefront of innovation and technology creating industry-leading tools that drive creativity. Today, Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution and consumption. Avid’s preeminent client and customer community use Avid’s comprehensive tools and workflow solutions to create, distribute and monetise the most watched, loved and listened to media in the world – from prestigious and award-winning feature films to popular television shows, news programmes and televised sporting events and celebrated music recordings and live concerts.

Avid’s industry-leading media production and management platform, MediaCentral, streamlines the entire workflow, enabling customers to create content fast, distribute to multiple outlets and devices and monetise media. MediaCentral’s groundbreaking modular design delivers a full suite of apps, services and connectors, providing unprecedented scalability, extensibility and speed for media production, including television programmes, news and sports broadcasts, films, or live TV and events. Every production team member is connected in a completely integrated workflow that offers a unified view into all media assets – whether on premises, or in a private data centre, the public cloud, or a hybrid environment.

The next-generation MediaCentral platform engine delivers powerful yet simple capabilities including automated content indexing, workflow orchestration, centralised administration and streamlined software deployment, enabling customers to find and access media assets from anywhere, turn content around faster and deliver to diverse channels and devices while automating their workflows.

MediaCentral workflow modules include:

  • MediaCentral | Editorial Management: For smaller post-production and broadcast teams, this affordable media management solution enables unmatched collaborative power from any web browser
  • MediaCentral | Production Management: For large broadcasters and media enterprises, this powerhouse production module simplifies and accelerates the entire media production workflow and enables greater collaboration in large-scale environments
  • MediaCentral | Newsroom Management: For news production teams, this module delivers story-centric workflows with unsurpassed efficiency that enable news teams to deliver breaking news across multiple channels faster than ever before
  • MediaCentral | Graphics Management (planned for future release): For news and sports production, this powerful and easy-to-use graphics asset management solution enables journalists to access graphics templates and easily add compelling graphics to their stories from any device
  • MediaCentral | Asset Management: For demanding broadcast, news, sports, and post-production environments, this robust asset management module aggregates content from any source and automatically analyses content to create a rich index of searchable metadata accessible from MediaCentral l Cloud UX, Avid Media Composer and Adobe Premiere Pro CC
MediaCentral Apps

Offers a wide range of role-based apps that extend the capabilities of MediaCentral. Each app is optimised for a specific task in the media workflow, including searching and browsing media, researching the web and social media feeds, logging, editing, review and approval, publishing and more, all accessed from MediaCentral | Cloud UX for a consistent and unified user experience.

MediaCentral Services

Enables a broad range of media workflows including content transformation, distribution and social media publishing as well as content indexing and search capabilities that leverage the latest advances in machine learning to provide deep insights into media libraries.

MediaCentral Connectors

Allows customers to easily extend their media MediaCentral workflows to many third-party applications, systems and services from Avid Alliance partners, the industry’s largest certified partner ecosystem. Connectors are now available for a broad array of third-party solutions for archive, quality control, transcoding, WAN acceleration, CMS integration and publishing to Facebook, Twitter and YouTube.

MediaCentral | Cloud UX

This is a responsive and intuitive user interface that makes it easy to search, access, edit, collaborate and publish content from any workstation, laptop, or mobile device.

On April 6-7, the Avid Customer Association (ACA) will host Connect 2019, the annual gathering that sets the course for the media and technology industry in the year ahead. Connect 2019 will create a roadmap to success amid shifts in viewer behaviour, the onset of digital-native companies and the rising competition in content creation, curation and distribution.

Contact info

Aurora Tower, 19th Floor Office 1903, Media City PO Box 500646, Dubai, UAE

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