Solutions for collaborative media workflows
EditShare was established in 2004. Today it is based in Watertown near Boston, Massachusetts, USA, with offices in the UK for the EMEA region, Australia and Los Angeles.
It aspires to develop technology which empowers storytellers, supporting them with solutions that enable collaboration, improve the production process and remove the tedious tasks that get in the way of creativity.
Its market-leading products can be grouped under three broad headings: scalable network storage, the transition to the cloud and workflow simplification.
EFS is the name for its storage devices, capable of scaling up to the largest environments and supporting large numbers of concurrent streams for real-time post-production, as well as archiving and nearline storage. EFS scales from a single storage node to an enterprise cluster. Redundancy and resilience are inherent in the design.
Storage nodes are designed specifically for particular demands of media delivery and engineered for very high performance. The powerful software-defined ecosystem makes content management simple and abstracts the user from concerns of the underlying hardware. This can be achieved through EditShare tools, but it is also easy to integrate into larger systems thanks to EditShare’s published suite of RESTful APIs.
FLOW provides a media management layer that allows customers to move up from managing files, to working with assets that can live in multiple locations, in multiple storage systems. Building on EditShare’s open APIs, FLOW fits into any project workflow, no matter which NLE platform or platforms.
Creative users work with their preferred tools while still benefiting from full asset tracking, automated background transcoding and proxy generation where required, and simple drag-and-drop operations. With EditShare Universal Media Projects, businesses can freely intermix DaVinci Resolve, Adobe Premiere Pro and Avid Media Composer in free-flowing, highly productive workflows.
FLOW is very lightweight, virtualised software, meaning that it can be accessed from anywhere on any connected device. Through simple and intuitive user interfaces, users can track and manage all content, wherever it is stored.
EditShare’s FLEX takes the power of EFS and FLOW software and implements it in the cloud in a fully virtualised microservices architecture. High performance is already demonstrated in AWS, Tencent Cloud and other public and private cloud environments.
The open interconnectivity of the software is vital in allowing users to build creative workflows for editing, audio mixing and grading in the cloud. FLEX takes full advantage of the instant scalability of the cloud, allowing processor and storage resources to be managed and optimised for the most cost-efficient facilities.
EditShare recognises that each production and post company is at a different stage of its journey to the cloud. FLEX is ideal to support a gradual approach to the transition, helping users find the benefits which suit their businesses at each stage of the process.
In 2021, EditShare won an Emmy Award from the National Academy of Television Arts and Sciences for its remote editing technology, using lower resolution but frame accurate proxy files to ensure post-production can continue, from any location, even when connectivity is weak.
The architecture of EditShare’s workflow and storage systems means that it fully supports extended definitions, including 4K and HDR Ultra HD.
EditShare continues to deliver important projects in the Middle East. Recently, it provided its storage management and workflow tools to NEOM, the bold project to create a smart city in the north-west of Saudi Arabia. And in Sharjah, the Government Media Bureau has invested to support its production of a broad range of video content and its delivery over multiple platforms.
EditShare is proud to have been involved in an installation at the Expo 2020 Dubai, which won the prestigious ‘Innovative Project of the Year’ trophy at the 2021 ASBU Broadcast Pro awards.
These sit alongside international leaders and global businesses like Zee TV in India and TV5 in the Philippines, as well as some leading production and post houses like Soul Movie in Rome and Director’s Cut in London.
EditShare primarily sells through its distribution network. Businesses in the Middle East can contact the company to transform their productivity.
3 Brook Street
MA 02472, USA
Tel: +1 800 433 0097
Regional Sales Director, MENA and Turkey