Show title: Dish is Alive
Run time: Paper Format
Cast: 2 Hosts + 6 Celebrity Chefs + 4 Judges
Exec Producer: IlJoong Kim
Writer: HyoJin Kim
Demographics: All ages
World’s best celebrity chefs with wonderful cooking skills battle in a cooking competition that’s never existed in the world – not with the dishes in the real world, but with dishes from the animation – ‘Dish is Alive’!
Everyone would have once dreamed of eating food from an animation or from a cartoon. ‘Dish is Alive’ has come to realise that imagination! Six celebrity chefs compete each other on synchronising not only the visual but also the taste of the prescribed ani-food with their imaginations. The winner then gets an opportunity to produce and sell a meal-kit package of the ani-food which provides opportunity for the viewers to easily follow the recipe and bring their imagination into a reality. It aims to target all ages by giving the pleasure of reminding the familiar food to the children, while giving the pleasure of trying to cook and eat the imaginary, yet probably reminiscent food to the adults. Ani-food that were inside the animation have ripped up the cartoon and appeared in front of you! ‘Dish is Alive’
FormatEast, a 100% subsidiary company of SBS, was founded in December 2018 to create more business opportunities, to expand the market for Korean creators, and to become a Hub of Format IP Development and Distribution. FormatEast is one of the official operating companies of the “KOCCA Format Lab Project”, which is a government-funded project with the objective of creating new Korean original entertainment show formats.
Tel: +82 2 2113 3263
Fax: +82 2 2113 3249
Youtube: FormatEast TV
Iljoong Kim, Executive Director
Fay Zhang, Producer