Expert handling of systems deployment in challenging markets
Established in 2011, Broadcast Systems Arabia (BSA) is a pioneer in delivering complex broadcast infrastructure solutions that cover all aspects of integration — from consultancy to planning, engineering, project management, design installation, commissioning, training, maintenance and post-implementation support. Diversified experience and expertise in conflict regions and war zones has made BSA market leaders in such areas where broadcast infrastructure needs to be built most of the time, from scratch.
Under the able leadership of its CEO and broadcast expert, Muhammad Irfan Gondal and his specialised team of professionals, BSA’s expansive services extend beyond traditional platforms such as radio and TV channels to include all forms of media such as satellite, radio channels, internet streams, mobile media, websites and portals.
Services include design, delivery and installation of different broadcast facilities for newsrooms, studios, control rooms, transmission centres, earth stations, disaster recovery suites and Outside Broadcast (OB) vehicles. Key solutions cover deployment of terrestrial analogue and digital TV and of radio infrastructure and satellite channels. From its UAE-based regional headquarters, the team is ideally positioned to offer extended production and broadcast services to customers spread across the Middle East and North Africa (MENA) and Pakistan.
Focus on Challenging Markets
Though a great demand exists for broadcast services in war-torn nations such as Libya, Syria and Afghanistan, only a daring few understand the complexities of conducting business in such countries. BSA was quick to realise this potential, and has invested heavily in developing the unique skillsets necessary to address the logistics, technical and political challenges of conflict areas. In addition, BSA also enjoys a great deal of success in mature markets across the MENA region.
BSA utilises its team of broadcast professionals guided by in-house senior management staff to implement all projects. To meet stringent deadlines and ensure timely delivery of projects, BSA employs contract engineers and wiremen. Through deep investment in trainings, these third-party resources are expertly enabled by the company to guarantee the highest quality of work. The company’s dedicated 12-month support of every completed project entitles each customer to engineer visits and 24/7 phone support.
BSA’s end-to-end technical consultancy services relating to studio set-up, media technology, audio and video solutions help new entrants to reduce their time to market. BSA also works extensively with established TV channels in re-engineering their processes to better utilise their systems and improve efficiency while cutting operational expenses. Consultancy services also extend to production houses, content creation, live broadcast set-up and radio stations.
TV and Film Production
BSA’s technical proficiency has made it a prominent solutions provider to TV and film production crews.
FM Radio Stations
BSA works closely with FM radio stations from the initial stages of technical planning, allocating frequencies and securing necessary clearances, to complete systems integration. The company ensures its FM systems are reliable and conform to industry standards in order to meet and exceed customer expectations. Radio transmission facilities designed and maintained by BSA are renowned for their excellent quality and reliability.
Successful Projects Across the Region
Libya Al Ahrar
An ambitious start-up venture, BSA initiated and managed the project by advising Libya Al Ahrar on how to build studios in the country for its news and related programming. Expert guidance along with immediate and rapid project implementation meant the channel was able to provide coverage of the country’s elections.
3 FM transmitters were installed for Alwasat Radio in Libya (Benghazi, Albayda and Tubruk) with the additional live radio studio facility at Cairo Egypt. BSA also integrated a 3 cameras HD studio for Alwasat in Cairo.
Alaan FM Libya
Installed six FM radio transmission points in Tripoli, Benghazi, Sabha, Masrata, Tubruk and Albayda.
Al Aan TV Services
Al Aan was one of the first TV stations to transmit live from war-torn Syria. BSA provided the crew with two fully equipped Satellite News Gathering (SNG) vans with full fly-away kits, Thuraya satellite phones and supported the team in their broadcast uplinks via Arabsat.