Largest TV channel aggregator and distributor in the MENA region

UAE based SAWA group of companies comprises three entities all of which service customers across the Middle East and North Africa, Europe and North America.

These entities are SAWA Media (DMCC), SAWA Technologies (DMCC) and SAWA Rights Management (FZ LLC).

SAWA offers customers across the MENA region services ranging from TV channels and content licensing to production services.

SAWA’s customer base includes broadcasters, pay TV platforms, satellite, cable and IPTV/OTT networks, telecom operators, ISPs and the hospitality industry.

SAWA’s production services cater to all categories of clients ranging from TV networks to corporate productions to broadcast TV productions.

The technology business is managed by Suheil Zurub who is Managing Director and the production business is managed by Wael Shentanawy, also Managing Director. The group management and licensing businesses are managed by the CEO, Ali Ajouz.

TV Channel Licensing

SAWA manages the licensing rights of over 200 local and international TV channels to pay TV platforms and the hospitality industry across the MENA region, providing bespoke set of TV channels relevant to its clients’ target audience needs.

SAWA’s extensive portfolio includes a range of Arabic and English language TV channels as well as a line-up of premium channels from Germany, France, China, India, Pakistan, the Philippines, Japan and Russia.

The diverse ethnic background of the resident, transient and tourist population in the UAE has driven SAWA to become a pioneering leader in the provision of relevant entertainment content to both the hospitality industry and IPTV/ OTT platforms across the MENA region.

Many of the TV channel rights that SAWA represents for both the residential and hospitality industry are exclusively offered by SAWA and include TV channels from FOX Network Group, MBC, Rotana, Channel One Russia, MyHD, RTL, France TV, Lagardère and many independent channels from around the globe.


Complimenting SAWA Media and SAWA Rights Management’s content licensing service is SAWA Technologies’ wide range of IPTV/OTT end-to-end solutions for telecom operators or ISPs as well as hospitality clients planning to update or optimise their channel offering.

The competitive edge of SAWA Technologies comes from its position as a one-stop-shop offering bundles combining content and technology.

In addition to end-to-end systems, SAWA Technologies offers tech solutions including:

  • Advanced encoders with multiple input and output options including DVB-S/S2, DVB-C, DVB-T
  • High Density transcoders offering multi profiles in H264 and H.265/HEVC
  • CRM and billing solutions for pay TV platforms (satellite, OTT, IPTV) fully integrated with payment gateways and third party call centre systems
  • EPG solutions for all hotel systems (analogue, DVB-based and IPTV)
  • Complete suite of hospitality IPTV systems including TV services, guest services, VOD, room service, etc
  • Housekeeping management solutions
  • Hospitality mobile TV apps that allow access to all hotel services
Production Services

Over a span of seven years, SAWA has customised a broad range of content for pan-Arab networks such as Al-Arabiya, ATV-London as well as regional and multinational corporate clients such as MASDAR and GE among others.

With a wide spectrum of genres delivered, ranging from corporate films to branding to multi-camera production formats, SAWA has earned various award nominations at leading Dubai-based broadcast and production industry events year on year.

These nominations cover production development execution from script to screen, post-production, digital in-video branding, bespoke audio-visual design and animation.

SAWA relies on an internationally curated and vetted talent-base leveraging their specific skill sets and creativity to customise every project.

Having a wide talent pool enables SAWA Media to expand its reach across the MENA region and deliver the best result for clients at competitive rates.

Partnering with Brands

SAWA is proudly associated with telecom operators such as Etisalat, DU, Ooredoo, Saudi Telecom, Vodafone and Oman Telecom, supplying them with TV channels and/or VOD content.

Currently, SAWA provides services to more than 500 hotels in the MENA region, offering a wide choice of premium TV channels and VOD services.

Hospitality clients include international groups such as the Four Seasons, IHG, Hilton, Mövenpick, Jumeirah Group, Marriot, Ritz, to name a few.

Contact info

Dubai Media City Building 4 - Dubai - United Arab Emirates

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