Enabling seamless cloud-native solutions

Amagi is a next-gen media SaaS company that provides cloud broadcast and streaming TV solutions to TV networks, content owners and connected TV platforms. Working with 650+ content brands and managing 2000+ channel deliveries with deployments in over 40 countries, Amagi enables content owners launch, distribute and monetise live linear channels on Free-Ad-Supported Streaming TV and video services platforms.

The company offers 24×7 cloud managed services bringing simplicity, advanced automation and transparency to the entire broadcast operations.

Amagi’s core offering is a seamless mesh of video and ad monetisation tech, operating at cloud-scale, providing media companies worldwide the largest media operations environment outside of Netflix, Amazon and Google. Amagi enables seamless shift of broadcast infrastructure from legacy on-premise/ hardware to a fully cloud-native solution for broadcast networks.

It facilitates efficient launch and management of owned and operated channels and enables live TV playout capabilities and dynamic ad-insertion for content distributors. It also helps digital-first streaming services and singular content platforms quickly launch, manage and deliver channels to millions of households all via cloud.

Founded in 2008, Amagi is a pioneer in cloud-based broadcast and advertising technology solutions. The company originally started in India providing targeted TV advertising solutions, but quickly pivoted to lead cloud adoption and evangelized cloud technologies for broadcast. Amagi successfully introduced flexible ‘pay-as-you-go’ model for launching and operating 24/7 linear channels by eliminating the need for traditional, hardware-driven, large expensive physical operations. The company essentially put the entire broadcast operations on cloud.

Amagi’s clients include top-tier broadcast TV networks, digital first networks, content owners, Free Ad Supported Streaming TV (FAST) and OTT platforms in the Americas, EMEA and APAC regions. The company has grown 100 percent over the last two years and is profitable.

Amagi has a presence in New York, Los Angeles, Toronto, London, Paris and Singapore with broadcast operations in New Delhi and an innovation centre in Bangalore. It caters to multiple regions around the world including, North America, Latin America, UK and Europe, the Middle East and APAC (India, Singapore, Hong Kong, Indonesia, Australia).

Prime Customers

Some of Amagi’s top customers include the following:
Broadcast TV Networks: A+E Networks UK, beIN Sports, Discovery Networks, Fox Networks, IMG, NBCUniversal, PBS America, SBT Brazil, ShortsTV, Tegna, VICE TV, Warner Media, among others

Content Owners: Buzzr, beIN Xtra, CondeNast, CuriosityStream, Cinedigm, Gusto, Magnolia, PeopleTV, Tastemade, Tennis Channel, TYT Network, USA TODAY, Yahoo! Finance among others

Streaming TV Platforms: Samsung TV Plus, The Roku Channel, XUMO, Redbox,
Rakuten TV, STIRR, fuboTV, among others

Top success stories

Powering the Tokyo Olympics Coverage for NBC Sports Group
Amagi’s coverage of the Tokyo Olympics for NBC Sports Group further cemented its position as a global leader in SaaS for broadcast. By creating and distributing a premium sporting event in UHD format, the company illustrated an industry milestone.

Cinedigm Achieves Record Ad Revenue Enhancements
Cinedigm, the leading independent streaming company super-serving enthusiast fan bases, has partnered with Amagi for deploying its server-side ad insertion platform, Amagi THUNDERSTORM 2.0. This enhancement, which provides automated ad detection and OTT dynamic ad insertion capabilities for channel monetisation, has resulted in a 47% increase in ad revenue subsequent to the new deployment. Since the launch of this new technology in April 2021, the company has seen a 21% impression increase and a 100% increase to render rates (a calculation of the percentage of impressions served out of the total number of auctions won).

A+E Networks UK Virtualises its Broadcast Operations with Amagi as its Cloud-tech Partner
A+E Networks UK swiftly responded to a business continuity situation and flawlessly transitioned its Europe operations to cloud. A+E Networks UK transitioned its playout and service delivery for its entire bouquet of 30 channels in Europe to Amagi’s cloud platform. Amagi was able to ensure easy scalability by leveraging cloud-tech stack across the playout chain, provide remote access to the entire broadcast during Covid-19, and deliver fully virtualised broadcast operations with complete control and visibility.


4th floor, Raj Alkaa Park
Kalena Agrahara
Bannerghatta Road
Bangalore 560 076, India

Sri Hari T.
SVP, Sales & Business Head – EMEA

Contact info

Amagi 4th floor, Raj Alkaa Park Kalena Agrahara Bannerghatta Road Bangalore 560 076, India