Dominating the OTT market
With expertise in video streaming and video-on-demand (VOD) content to audiences across the globe, YuppTV is one of the world’s leading OTT content providers for south Asian content. A one-stop destination for subscribers who want to view everything they want on one platform, YuppTV offers more than 250 channels and carries premium networks in over 14 languages. It is a professional online video platform with live streaming capability reaching more than six million viewers around the world.
As part of the VOD service, 25,000 hours of video content is provided every day and 2,500 hours is added every day. YuppTV service is available on multiple internet-enabled devices such as smart televisions, smartphones, tablets and on the web. Besides TV shows and movies, YuppTV has also expanded into original programming and the YuppTV Original’s initial focus will be on regional content. With a focus on south Asian content, YuppTV has partnered with Arre, the multi-genre, multi-format digital media brand, to offer content on its platform.
Origins
YuppTV was one of the earliest video-streaming services to have showcased Indian content. Founder and CEO Uday Reddy wanted to help Indians living abroad connect easily to Indian television and entertainment. Reddy left his job at a Canadian telecommunications company to start YuppTV in 2007 in Atlanta, USA. The company started its service in the USA with the vision to providing Indian TV channels to Indian over the internet. At the time, most Indian channels were not available on cable network and available ones were far too expensive.
New Broadcasting Rights
YuppTV has recently bagged the broadcast rights for the BCCI Home Season. With this, YuppTV users across the globe will be able to stream their best-loved sporting action live on the platform. Users in the Middle East and North Africa, can also watch the sport action live. Cricket fans across the globe can watch the latest cricket matches live on the YuppTV app on their smart TVs, smartphones and tablets.
The BCCI Home Season features spirited action between Sri Lanka, Australia, South Africa and India. Previously YuppTV had acquired digital broadcasting rights for the IPL 2019 for broadcast in Australia, continental Europe, Singapore, Malaysia, Sri Lanka and the rest of the world including south and central America and central and southeast Asia. This is the first time an OTT platform has acquired worldwide rights outside India and the United Kingdom, where BT Sports will broadcast the competition.
YuppTV has partnered with telecom operator BSNL to offer triple play services to viewers in rural India. With the complete roll out slated for this year, services have commenced in the state of Telangana state bringing triple play services to the Veenavanka village in Karimnagar District. YuppTV offers an extensive and exclusive content library with live TV channels and catch-up, movies and webseries with this partnership; content is delivered on 2.5G, 3G and 4G networks of BSNL to its users.
A pan-Asian platform, Emerald Media established by KKR for investing in the media and entertainment sector, has acquired a significant minority stake in YuppTV for $50 million. For Emerald Media, this is the first deal and after buyout KKR formed an investment platform along with American media holding company The Chernin Group to invest in Asian media and entertainment ventures in November 2019.
