Viu

OTT

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Winning audiences through premium content

Viu is PCCW’s leading pan-regional over-the-top (OTT) video streaming service. It is available in 16 markets including Hong Kong, Singapore, Malaysia, Indonesia, the Philippines, Thailand and Myanmar in Asia; Bahrain, Egypt, Jordan, Kuwait, Oman, the UAE, Saudi Arabia and Qatar in the Middle East, and South Africa. Operating with an ad-supported and a premium subscription tier, Viu delivers premium content in different genres from top content providers with local language subtitles, as well as original production series under the ‘Viu Original’ programme.
Since its launch, Viu has seen a progressive rollout of Arabic originals, earning the platform its continuous growth. Earlier this year, the platform released Season 2 of its top performing Arabic Viu Original, Wadi AlJinn ‘Alhazred.’ Viu also released Season 2 of the pshyco-thriller series Ansaf Majaneen, starring Ahmed Khaled Saleh and Asmaa Galal. Both series are great examples that reflect Viu’s core values, attracting the younger generations by creating fictional one-of-its-kind stories, presented by the rising stars of the Arab world, and executed by leading local production companies.
The streaming service offers users popular and current content with streaming and download features and localised user interfaces. With the patented Dynamic Adaptive Transcoding technology, Viu can provide the best viewing experience regardless of device or network conditions. The service can be accessed via Viu app (available for free on App Store and Google Play) on connected devices, such as smartphones and tablets, selected smart TVs, as well as on the web by logging onto www.viu.com. As of December 2021, Viu had 58.6 million monthly active users across 16 markets, making it the number one premium video on demand service in Greater Southeast Asia with the highest Monthly Active Users in 2021 according to MPA’s AMPD report.

Areas of Expertise and Categories

Viu operates with a focus on tailoring content, pricing and technology to each of its markets. The streaming service specialises in the production and streaming of originals with a fast-tracked rollout of Viu Originals across the Middle Eastern, South Asian and Pinoy regions. Viu’s releases have enabled its consumer video on demand app Viu to become a leading OTT video service in Asian countries. In 2021, the Viu Original production strategy proved to be successful in providing differentiation in the markets. Compared to 2020, the top 10 Viu Original titles showed stellar growth of over 94% in video views and an exponential increase of over 200% in video minutes. This helped drive subscriptions by 58% from 5.3 million in 2020, to 8.4 million in 2021.

Key Projects and Partnerships

Following the success of its first slate of original productions, including the award-winning series Zodiac, Viu continued adopting its winning formula of producing content for the young audience, in partnership with local producers and broadcasters.
In 2021, the entertainment service released Viu Originals Ansaf Majaneen, Wadi Al Jinn, Al MMaddah, Bent Al Sultan, Welad Nas, and others. The originals received a lot of buzz and engagement with an increasing demand for more seasons. Adding to Viu’s bank of Original offerings, the leading streaming entertainment service also continuously adds to its library to serve the market with a wide array of local and international titles.
Viu also caters to the increasing demand for diverse genres to be implemented into Arabic content. The company is committed to expanding its Original’s output with content that appeals to viewers with differing tastes. This year, Viu is releasing its first Turkish original series, Kirik Hayatlar (Broken Lives).