Entertainment on demand platform
Vuclip is a leading global technology-driven media company delivering on-demand entertainment to emerging markets including India, Southeast Asia, Africa and the Middle East.
As a PCCW Media company, Vuclip properties include Viu, Vuclip Videos, Viu Life and Vuclip Games.
Vuclip’s market success in on-demand entertainment is built on its leadership at the intersection of technology, consumer insights and media.
Run by a world-class team, Vuclip Inc. and affiliate companies are headquartered in Silicon Valley, USA and have a presence in Singapore, Kuala Lumpur, Mumbai, Delhi, Pune, Dubai and Jakarta.
Viu is a leading OTT video service by PCCW Media and Vuclip available in 17 markets including Hong Kong, Singapore, Malaysia, India, Indonesia, The Philippines, Thailand, Myanmar, South Africa, plus the GCC and the Middle East (UAE, Saudi Arabia, Egypt, Bahrain, Iraq, Jordan, Kuwait, Oman, Qatar).
Viu’s unique value proposition of fresh, localised regional and local premium TV shows, movies and originals entertain millions of consumers every day.
Viu Originals bring to light compelling stories with world-class production quality, providing opportunity for local talent to showcase their skills on the world stage.
Service can be accessed via the Viu app available for free on the App Store and Google Play, on connected devices such as smartphones and tablets, as well as on the web at www.viu.com.
Viu by the Numbers
- 30.7 million monthly
- 37.5 billion video minutes in 2018
- 17 markets
Focus on content, pricing and technology that are locally relevant in various markets, together with fast tracked rollouts across the region has enabled its consumer video on demand app Viu to become a leading OTT video service in Asian countries.
Launched in 2017 in the Middle East, Viu rose to popularity rapidly to be awarded the most entertaining app in the MENA in the same year, by Google.
The platform offers a rich content library designed and specially curated to meet unique user preferences.
Viu Originals are produced in Indian, Chinese, Indonesian and Arabic languages and spans the full spectrum of TV content genres, extending its production scope to movies.
In the Middle East, Arab content creators are enhancing the quality of their content and building communities around their passion, ranging from comedy sketches to interactive video games.
With the increasing amount of high-quality content produced in the region, Viu recognised that the MENA consumers gravitate towards content with strong local relevance that tie into the creation of a stronger sense of community.
Working closely with local talent to create compelling content to entertain viewers, Viu has witnessed early success with series such as Hob Al Taybeen, an award-winning Saudi romantic series, followed by others like Ana Sherry Dot Com and Doon.
Resonating with the emotions and aspirations of the youth in Egypt, the Egyptian comedy original, Ana Sherry Dot Com, features a female lead and up-and-coming local Egyptian talents.
Claiming the spot of the first crime-action thriller show in the Kingdom of Saudi Arabia, Doon was dubbed by critics and audiences as a milestone in Saudi Drama production.
The OTT video service will continue to unveil more Gen-Z centric originals throughout the year.
Viu’s journey in the Middle East is just beginning but has begun well. The company has ensured deep understanding of the regional audience and the content types that will drive stickiness.