Complete range of broadcast solutions

Founded in 2002, Advanced Media Trading LLC is the Middle East’s largest supplier of broadcast, cinema, professional video and photography equipment and accessories. Headquartered in Dubai, UAE, Advanced Media conducts business all over the MENA and is engaged in every aspect of the industry including sales, consultancy, installation, training, service and maintenance. The company has been conducting business throughout the region for 18 years, developing a robust and loyal client database in the process.


Advanced Media’s vision is to remain the best supplier of broadcast, video and photo equipment in the Middle East. Through the consistent introduction of new technologies, brands and industry innovations, the company’s core vision is to be the number one trusted supplier and service provider in the region.

World-renowned Brands

More than 80 well-known brands in the cinematography, professional video and photography industry are sold in the main showroom and distributed across subsidiary shops in the region. Some of these are Sony Professional Solutions, Carl Zeiss, DJI, Hasselblad, Profoto, RED, ARRI, Angenieux, Cooke Optics, Canon, Manfrotto, SWIT, Atomos, Fujinon, Teradek, Movcam, G.F.M, Cartoni, Blackmagic, SanDisk, Avenger, Zacuto, Shape, Nisi Filters, Movcam, Metabones, Sigma, Tokina, Vislink, RTS, LEE Filters, Rotolight, Dedolight, Kino Flo, Astera LED, Datavideo, Sennheiser, Rode Audio, Sigma, G-Technology, PlayBox, Datacolor, Sonifex, Angelbird, Tether Tools, Zhiyun, iFootage, Edelkrone, Floatcam, DoP Choice, Freefly, Insta360, SmallHD, Filmgear, Lastolite, Colorama, HPRC, Godox, Zoom Audio and many more.

Showrooms and Service Centres

The Advanced Media Trading showroom and offices are conveniently located at Al Khaleej Center in Dubai, UAE. The 250 sq.m. showroom provides a ‘hands-on’ experience with the opportunity to test a wide range of products, and associates are always on hand to offer professional support and advice. A highly professional, multi-lingual team of 80 individuals are industry experts in various aspects of the photography and videography business.
In 2019, Advanced Media opened a second showroom next to the company’s main warehouse in the Al Quoz industrial area of Dubai to allow a quick facility for customers residing in that area of town. The company also opened a showroom and service facility in Riyadh, Saudi Arabia.
Advanced Media service centres are authorised service centres for most brands distributed in the region by the company. Engineering teams comprise certified professionals who are committed to serving the technical and maintenance needs of customers. The service centre is authorised to perform repairs both in and out of warranty periods for products from all authorized brands.

Training Workshop and Events

Advanced Media Trading regularly hosts educational and promotional events to showcase a selection of its latest products and services. These events and workshops are often hosted by key industry professionals from across the globe who offer valuable insights into technological advancements and techniques.Some recent workshops include:

  • Cine In: Explore the World of Motion Picture & Beyond (February 2020)
  • DJI Mavic Mini and RoboMaster S1 Workshop
  • Creative Portrait Photography Workshop (by Profoto and Sony)
  • REDucation Workshop (by RED Digital Cinema)
  • DJI Osmo Pocket Product Launch Event
  • ‘The Power of Imagery’, A Wedding Photography Seminar
  • Astrophotography Workshop
  • Sony A7 III Product Launch
  • ATOMOS Workshop: Road to HDR
  • Zeiss Open-Day – Photography Lenses

Advanced Media is one of the biggest participants at key exhibitions in the UAE since 2003. Some of these exhibitions are CABSAT, XPOSURE International Photography Festival, Photo Live, Gulf Photo Plus and GITEX.


Advanced Media has received several awards in the past few years by industry experts for its contribution to the broadcast and media field in the Middle East. These are:

  • Winner of Outstanding Initiatives from a Distributor – BroadcastPro 2019
  • Winner of Distributor Initiative of the Year – Digital Studio 2018
  • SWIT Best Cooperative Award 2017 & 2019
  • Winner of Best Distributor of the Year – Digital Studio CABSAT 2010, 2011, 2012 & 2013 (four consecutive years)
  • Sony Best Accredited Service Centre in the Middle East 2012
  • Sony Excellent Achievement Award 2012
Contact info


Advanced Media Trading LLC. No. 409, 4th floor. Al Khaleej Center, Bur Dubai, Dubai, UAE. P.O.Box: 44156, Dubai-UAE


Advanced Media Trading LLC. 8th Street, Al Quoz Industrial 1 Next to Aramtec Al Qouz , Dubai, UAE

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