Complete range of broadcast solutions
Advanced Media Trading LLC is the Middle East’s largest supplier of broadcast, cinema, professional video and photography equipment and accessories since 2002.
Headquartered in Dubai, UAE, Advanced Media conducts business across the MENA and in all aspects of the industry including sales, consultancy, installation, training, service and maintenance.
The company has been conducting business throughout the region for 23 years, developing a robust and loyal client database in the process.
Vision
Advanced Media’s vision is to remain the best supplier of broadcast, video and photographic equipment in the Middle East.
Through reliable and consistent introduction of newer technologies, brands and industry innovations, the company consistently aims to be the number one trusted supplier and service provider in the region.
World-renowned Brands
More than 80 well-known brands in the cinematography, professional video and photography industry are sold in the main showroom and distributed across subsidiary shops in the region.
Some of these are Sony, DJI, Zeiss, Hasselblad, Profoto, RED, Angenieux, ARRI, Cooke Optics, Canon, Manfrotto, SWIT, Atomos, Hollyland, Fujinon, Teradek, Movcam, Cartoni, Sachtler, Godox, SanDisk, Avenger, Zacuto, Shape, Tilta, Nisi Filters, Movcam, SmallRig, Metabones, Sigma, Tokina, DZO Lens, Aputure, LEE Filters, Nanlite, Nanlux, Rotolight, Kino Flo, Astera LED, Datavideo, Sennheiser, Rode Audio, Sigma, PlayBox Neo, Datacolor, Angelbird, iFootage, Edelkrone, Freefly, Exascend, SmallHD, Lowepro, Colorama, HPRC, Blackmagic, Tiffen, Zoom Audio and many more.
Brand New Showroom
The company moved to a spacious and brand-new location on Sheikh Zayed Road in Dubai at the end of May 2021.
Conveniently located in the mezzanine floor of the Galadari Automobiles (Mazda) Building, the innovative new store showcases a distinguished and acclaimed product portfolio across 450sq.m. of showroom space, while providing a ‘hands-on’ experience to customers.
Customers have the opportunity to test a wide range of products, and associates are at hand to offer professional support and advice.
This highly professional, multi-lingual team of 100 members are experts in the field of photography and videography.
The Advanced Media service centre is an authorised centre for most brands distributed by the company.
Engineering teams comprise certified professionals committed to serving the technical and maintenance needs of customers.
The centre is authorised to perform repairs in and out of warranty periods for products from all authorised brands.
The centre is located next to its warehouses in the Al Quoz Industrial area of Dubai.
Training Workshop and Events
Advanced Media Trading hosts educational and promotional events to showcase a selection of its latest products and services.
These are hosted by key industry professionals from across the globe who offer insight into technological advancements and techniques.
Some recent workshops include:
- Low-Light Cinematography with the Sony FX2 | August 2025
- DJI Osmo 360 – Product Launch | August 2025
- The Power of NiSi Filters in Photography and Cinematography | May 2025
- Mastering Timelapse Photography with Enlaps | May 2025
- DJI MAVIC 4 PRO Product Launch | May 2025
- “Behind the Lighting with Astera” Open House | May 2025
- Commercial Lighting for Commercials and Shorts (by Nanlite) | May 2025
- RED Digital Cinema Workshop | February 2025
- Lighting Without Limits (by Sony & Profoto) | January 2025
Exhibitions
Advanced Media has been one of the biggest participants at key exhibitions in the UAE, since 2003.
Some of these are CABSAT, XPOSURE International Photography Festival, Photo Live, Gulf Photo Plus, GITEX, ADIHEX Abu Dhabi, and Saudi Film Confex.
Awards
Advanced Media has received several awards for its contribution to broadcast and media in the Middle East. These include:
- Winner of BroadcastPro Manufacturer awards 2025 for Best in Sports and Best in Broadcast Playout
- Winner of BroadcastPro Manufacturer awards 2024 for Best in Video Content Acquisition and Best in Immersive Media.
- Winner of BroadcastPro Manufacturer awards 2023 for Best in Video Content Acquisition and Best in Connectivity Solutions.
- Winner of Outstanding Initiatives from a Distributor – BroadcastPro 2019
- Winner of Distributor Initiative of the Year – Digital Studio 2018
- SWIT Best Cooperative Award 2017 and 2019
- Winner of Best Distributor of the Year – Digital Studio CABSAT 2010, 2011, 2012 and 2013 (four consecutive years)
- Sony Best Accredited Service Centre in the Middle East 2012
- Sony Excellent Achievement Award 2012
Contact
Advanced Media Trading LLC
Mezzanine Floor, Galadari Automobiles (Mazda) Building
Sheikh Zayed Road, Dubai, UAE
PO Box 44156
Tel: +971 4 352 9977
Mob: +97150 5757546
Fax: +971 4 352 9976
Website: www.amt.tv
